Tuesday, July 1, 2008

NIKE "WE THE PEOPLE" GRAPHIC

The “Nike We the People Graphic” draws inspiration from a number of cultural elements and design influences to create a bold aesthetic specific to the USA. The graphic, created by Design Director Mark Smith, leverages Nike’s Aerographics technology. With Aerographics, Nike designers are able to incorporate mesh directly into a garment without any extra materials or added weight. Both the “Nike We the People Graphic” and Aerographics technology are highlighted in the 2008 USA Basketball, Track and Field, Softball and BMX team uniforms.



No comments: