NIKE "JUMP" SPOT

Beijing 2008 Olympic commercial featured for Brasil featuring Nike Triple jump athlete Jadel Gregorio. This was the first :60 spot produced for the Brazilian market and it replaced the Nike global spot "Courage" in Brazil during the Olympics.


Nike "Jump" from OMRI COHEN on Vimeo.

21 MERCER STREET PICS

North of Portland is heading down yo NYC to view the opening of the Nike Sportwear 21 Mercer Street location. Be sure to check back for more pics from the party but here are afew of the interior of the store.

AF1 SCULPTURE BY SICKSYSTEMS

Nike has commissioned various artists and designers to create installations in their concept stores. In its Moscow concept store, 1980, Nike is currently displaying the Air Force One Sculpture by a crew of graphic designers called Sicksystems.

FIRST UP W/DONNY ROBINSON

With Nike repping the Beijing BMX team, Donny Robinson is considered one of the favorites to win the gold medal when BMX makes its debut on the Olympic stage this week. We caught up with him as he speaks on the lifestyle that is BMX.

BIG BOI'S SIR LUSCIOUS LEFT FOOT AF1

Looks like Big Boi is next in line for AF1 treatment with his Sir Luscious Left Foot model.

"TRAIN LIKE LT" W/KIMBO SLICE

New Nike campaign called "Train like LT" featuring Ladainian Tomlinson and special guest Kimbo Slice.

NIKE SPORTSWEAR: 21 MERCER STREET

Nike today announced the opening of its first Nike Sportswear retail store at 21 Mercer Street in SoHo, New York City, offering exclusive access to premium products, an elevated retail experience, and a new customization experience called Nike Sportswear Bespoke, where consumers can work with Nike designers to customize premium Nike Sportswear footwear.

RAFA: FROM RIGHT TO LEFT

Nike has released a two-minute film to tell the extraordinary story of how Rafa Nadal managed to change from being a right handed amateur tennis player into the most-feared, left-handed champion in the world.



Rafa: From Right to Left

NIKE BOOT ROOM

If Fabio Cannavaro says ‘My boot is an extension of myself’, you know it’s worth dropping into the new BootRoom at London Oxford Street’s NikeTown to design personalised footwear to match every aspect of your game.

JAMES JARVIS NIKETOWN LONDON INSTALLATION

If you visit Niketown London this week you will se the new installation done by James Jarvis featuring his signature works. Looks awesome. Via Creative Review, Hypebeast.

RADCLIFFE TO WEAR UNION JACK ZOOM MARATHONER

British Marathoner Paula Radcliffe will take to the streets of Beijing in Sunday’s marathon in a specially customized Union Jack version of her Nike Zoom Marathoner running shoes.

NIKE TO RUN ADS FOR REST OF OLYMPICS

Nike has secured waivers from the [IOC] to run ads featuring Olympic athletes during the duration of the Beijing Games. Though IOC regulations stipulate that athletes must not feature in brand activity during the Olympics, Nike has been granted dispensation to run the ads despite the fact that rival adidas is the official sponsor. Nike's first ad, which launched Thursday, is a viral campaign starring Britain heptathlete Kelly Sotherton.

Kelly Sotherton - Believe

MERCURIAL VAPOR SL HITS SHELVES

Remember that damp night in Moscow? The first and only time this amazing Mercurial Vapor SL concept boot hit the turf? The ultimate concept boot has finally made it out of the lab and onto the shelves of NikeStore. And with only 2000 pairs up for sale in Europe, the only thing shifting quicker than the boxes off the shelf will be the lucky feet that finally get to wear them. The tills start ringing on 15th August.

NIKE LAUNCHES CAMPAIGN AROUND PAULA RADCLIFFE

Nike has launched an ad campaign, via Wieden & Kennedy, London, in support of Great Britain marathoner Paula Radcliffe's bid to win Gold in Beijing. The effort, one of several includes print ads and a Web site, www.weruntogether.com. Visitors to the site can support Radcliffe by signing their name on one of the 22,850 steps it takes to cover" the 26.2-mile race.

KANYE WEST "CHAMPION"

Decked out in Nike spikes and gear Kanye West's video for "Champion" has an olympic feel to it as he races in the United games. Peep the video.

THIS IS SPORTSWEAR VIDEO

Showed some pics from the "This is Sportswear" event held in Toronto last thursday. Here is a quick video with more shots from the event.

NEW NIKE SPOTS

In celebration of the enduring spirit of competition while overcoming adversity, Nike is debuting two inspirational commercials featuring world class track star Sanya Richards and the USA Softball Team.

Sanya Richards



We Have Softball

ASAFA POWELL'S ZOOM AEROFLY

Nike’s deep focus on innovation for the Beijing includes work with one of the world’s fastest human beings – sprinter Asafa Powell. In his bid to reclaim dominance in the 100 meters, Powell today debuted the sleek and aerodynamically efficient Zoom Aerofly when he steps into the blocks in August.

NIKE SPORTSWEAR x NEW ERA

Nike Sportswear recently teamed up with New Era to produce the AF1 inspired 59Fifty. Here dj Clark Kent introduces the masses to the fitted.


NIKE x NEW ERA AF-1 59Fifty Cap Release from Strictly Fitteds on Vimeo.

DARBOTZ NIKE FLYWIRE INSTALLATION

Artiist Darbotz recently created an installation that incorporates Nike Flywire technology as inspiration. Using different materials Darbotz attempts to cature the technolgy through his medium.