Nike has secured waivers from the [IOC] to run ads featuring Olympic athletes during the duration of the Beijing Games. Though IOC regulations stipulate that athletes must not feature in brand activity during the Olympics, Nike has been granted dispensation to run the ads despite the fact that rival adidas is the official sponsor. Nike's first ad, which launched Thursday, is a viral campaign starring Britain heptathlete Kelly Sotherton.
Kelly Sotherton - Believe
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