Tuesday, June 10, 2008

NIKE 6.0 SIGNS ON AS AST DEW TOURS SPONSOR

Nike 6.0, the company's action sports brand, has signed on as an associate sponsor for the AST Dew Tour and AST Winter Dew Tour. Nike 6.0 will receive tour-wide exclusivity in the footwear, athletic and casual apparel, and outerwear categories. Nike 6.0 also will receive TV ads on NBC and USA Network, online and on-site exposure, as well as inclusion in the Tour's multi-million dollar marketing campaign.

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