Wednesday, June 18, 2008
NIKE LAUNCHES CAMPAIGN AIMED AT MARATHON RUNNERS
Nike, which now runs the official training programs for the Bank of America Chicago Marathon, stealthily placed 10 decals smack in the middle of the bike lanes in five different path locations last week. The decals were so close together that a typical runner would see one every three to four seconds. The ads, which included the taglines "You're beautiful when you're sweating" and "Forget the wind, run like a freight train," mark the "start of a free, citywide, 17-week training program aimed at marathon runners."
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