Nike 6.0, the company's action sports brand, has signed on as an associate sponsor for the AST Dew Tour and AST Winter Dew Tour. Nike 6.0 will receive tour-wide exclusivity in the footwear, athletic and casual apparel, and outerwear categories. Nike 6.0 also will receive TV ads on NBC and USA Network, online and on-site exposure, as well as inclusion in the Tour's multi-million dollar marketing campaign.
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