Sunday, May 25, 2008
NIKE TO RETURN WORK TO WIEDEN & KENNEDY
Nike and Crispin Porter & Bogusky, Miami, have split up after slightly more than a year together, with the work Crispin was handling being moved back to Wieden & Kennedy (W&K). A Crispin rep confirmed the split, but neither the firm nor Nike elaborated on why the relationship ended. Nike hired Crispin in April ’07 to handle the company’s global running-shoe account, as well as its Nike+ and Nike ID Web site businesses.
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