MARK SMITH IS NEW GLOBAL CREATIVE DIRECTOR OF JORDAN BRAND

Mark Smith, the man behind the “laser beam” at Nike will be joining forces with Jordan Brand as the new Global Creative Director of JB. Many Jordan heads have questioned the direction that the brand has been heading in the past few years, but look for things to change. Times are getting interesting in Beaverton and it will be nice to see what direction Mark Smith leads Jordan Brand in.