NIKE AW77 LOOPWHEELER STUDIO SESSION

Nike Sportswear collaborates with 290 Square Meters and Appletree Records to produce a musical track inspired by the new Nike’s AW 77 sweater made by Loopwheeler in Japan.

UNIV. OF WASHINGTON INKS 10-YR DEAL W/NIKE

The Univ. of Washington and Nike have agreed to terms on a new 10-year extension, which runs through June 30, 2019. The deal has a combined minimum monetary and product value of nearly $35M, with additional incentives that could push the value to approximately $39M over the 10-year term.

NIKE HOUSE OF INNOVATION

Media and visitors in Beijing this summer have the opportunity to experience Nike’s obsession with faster, lighter, stronger products first hand at Nike’s House of Innovation, located at Nike 706, in Beijing’s vibrant 798 art district.

FULL MARVIN GAYE USAB SPOT

Here is the full 2:30 minute Nike USA Basketball spot featuring the legendary Marvin Gaye.

CBS GET UP ON THE AIR QUESTO LAUNCH

Local Cbs affiliate covering the Questo launch at Ubiq. Must be a slow day.....

CLARK KENT'S OLYMPIC AF1's

After great succes with the 112 pack DJ Clark Kent is back again with his “Beijing 2008 And The Winner Is…” AF1's that unfortunately will only be on the feet of the man himself.

AIR QUESTO VIDEO

Here is the full Questlove video where he talks with the 76ers' Andre Iguodala about the design process of creating the Air Questo.


QUESTLOVE DESIGN from James Sharpe on Vimeo.

WHAT IS SPORTSWEAR? THIS IS SPORTSWEAR

Nike gave North of Portland, and a hundred other close friends, a sneak preview of key styles from their Global 08/08/08 launch at Studio 76 in Toronto. Mixed in with kicks and gear was a seriously impressive Nike Sportswear Art Exhibit by Alist. The feel of the night: "Designed for Sport, Remixed for Life".

BEAUTIFUL LOSERS DUNKS

To commemorate the film "Beautiful Losers", Nike’s Sportswear’s Jesse Levya has created a series of 22 Beautiful Losers Dunks emblazoned with iconic stills from the movie using the company’s new high-resolution digital printing process.



Beautiful Losers trailer


The Independents Show from beautifullosersfilm on Vimeo.

NIKE SECRET CAGE APPEARANCE

A basketball frenzy swept through Shanghai as superstars, Kobe Bryant, LeBron James, Carmelo Anthony and Chris Paul attended the National Finals of the Nike Secret Cage basketball tournament in China.

USAB UNVEILS "UNITED WE RISE" KICKS

Appearing in Shanghai in preparation for Beijing, USAB team members Kobe Bryant, LeBron James and Carmelo Anthony made an appearance to unveil shoes specially designed for the upcoming competition in Beijing. The special line of footwear, named “United We Rise,” was introduced to be worn during the medal round competition.

ALL RUSSIAN ATHLETIC FEDERATION UNIFORMS

Nike unveiled the new uniforms for the All Russian Athletic Federation (ARAF), the lightest and fastest designs in the Federation’s celebrated history. The team will be wearing the uniform for the first time in Beijing.

UNITED WE RISE HYPERDUNK

Here are some shots of the "United We Rise" hyperdunk whih was released at Nike's House of Hoops.

CROSSBAR: FREDDY ADU vs MICHAEL BRADLEY

Watch as Freddy and Michael try to put it where they want it.

NEW NIKE USAB SPOT

Nike is set to release a new TV spot via Wieden & Kennedy, Portland, that highlights the U.S. Olympic men’s basketball team’s commitment to winning a gold medal. The ad is set to the score of Marvin Gaye’s rendition of “The Star Spangled Banner” from the ’83NBA All-Star Game. A two-and-a-half-minute version of the spot will debut tonight following the final installment of ESPN2's “Road To Redemption". A 30- and 60-second version of the ad will begin airing nationally on Friday.



Here is the spot followed by some clips from USAB players


NIKE TEAM USAB "MARVIN GAYE" SPOT from James Sharpe on Vimeo.

BLOOD SWEAT AND TEARS

If you ever thought the life of a pro was easy, prepare yourself for the true tales of Blood Sweat and Tears. It’s what footballers are made of. With their countries about to compete at this summer’s games, Sergio Aguero, Ji Sung Park, Clint Dempsey, Lucas Neill, Ryan Babel, Sho Ito – along with Mexico’s Giovani dos Santos – dish it on the challenges they overcame to make it to the top of the tree.



7 other Blood Sweat and Tears videos from campaign

NIKETOWN CHICAGO HOSTS FC BARCELONA

On Friday afternoon, the historic club FC Barcelona visited NIKETOWN Chicago and were greeted by a sea of fans in red and blue. Hours before the squad arrived, Barca fans packed themselves into the main floor around the stage. The energy in the room was fantastic – football fans were eagerly waiting to see some of today’s biggest stars, while passionately chanting, “Barca, Barca, Barca!”

ZOOM AEROFLY LX

Designed specifically for Liu Xiang, the Zoom Aerofly LX is a revolutionary spike utilizing the innovative Flywire Technology in combination with a special synthetic leather in order to provide Liu Xiang with a featherlight shoe that provides maximum support.

ARSENAL "BECOME LEGENDS"

Nike is promoting the release of the new away jersey for Arsenal by launching a series of viral video clips of the London club's last-gasp 1989 title-clinching 2-0 win over Liverpool. The online marketing campaign, titled "Become Legends," features a series of six video clips of footage from the match intercut with interviews with current Arsenal stars icluding Paul Merson, Michael Thomas and Alan Smith.

SCOTT'S QUEST TO BE "MOST WANTED"

Scott Gillman is a die-hard Man Utd supporter and self-confessed Cristiano Ronaldo superfan. So when he heard Sir Alex's call to arms, he signed up to a Most Wanted trial in a heartbeat.