NIKE LAUNCHES CAMPAIGN AROUND PAULA RADCLIFFE

Nike has launched an ad campaign, via Wieden & Kennedy, London, in support of Great Britain marathoner Paula Radcliffe's bid to win Gold in Beijing. The effort, one of several includes print ads and a Web site, www.weruntogether.com. Visitors to the site can support Radcliffe by signing their name on one of the 22,850 steps it takes to cover" the 26.2-mile race.