NORTH OF PORTLAND

NIKE "JUMP" SPOT

2008-08-19T15:56:00.000-07:00

Beijing 2008 Olympic commercial featured for Brasil featuring Nike Triple jump athlete Jadel Gregorio. This was the first :60 spot produced for the Brazilian market and it replaced the Nike global spot "Courage" in Brazil during the Olympics.

Nike "Jump" from OMRI COHEN on Vimeo.

21 MERCER STREET PICS

2008-08-19T14:06:00.001-07:00

North of Portland is heading down yo NYC to view the opening of the Nike Sportwear 21 Mercer Street location. Be sure to check back for more pics from the party but here are afew of the interior of the store.

AF1 SCULPTURE BY SICKSYSTEMS

2008-08-19T13:59:00.001-07:00

Nike has commissioned various artists and designers to create installations in their concept stores. In its Moscow concept store, 1980, Nike is currently displaying the Air Force One Sculpture by a crew of graphic designers called Sicksystems.

FIRST UP W/DONNY ROBINSON

2008-08-19T10:26:00.000-07:00

With Nike repping the Beijing BMX team, Donny Robinson is considered one of the favorites to win the gold medal when BMX makes its debut on the Olympic stage this week. We caught up with him as he speaks on the lifestyle that is BMX.

BIG BOI'S SIR LUSCIOUS LEFT FOOT AF1

2008-08-18T17:31:00.000-07:00

Looks like Big Boi is next in line for AF1 treatment with his Sir Luscious Left Foot model.

"TRAIN LIKE LT" W/KIMBO SLICE

2008-08-18T17:14:00.000-07:00

New Nike campaign called "Train like LT" featuring Ladainian Tomlinson and special guest Kimbo Slice.

NIKE SPORTSWEAR: 21 MERCER STREET

2008-08-18T10:00:00.000-07:00

Nike today announced the opening of its first Nike Sportswear retail store at 21 Mercer Street in SoHo, New York City, offering exclusive access to premium products, an elevated retail experience, and a new customization experience called Nike Sportswear Bespoke, where consumers can work with Nike designers to customize premium Nike Sportswear footwear.

RAFA: FROM RIGHT TO LEFT

2008-08-18T09:59:00.001-07:00

Nike has released a two-minute film to tell the extraordinary story of how Rafa Nadal managed to change from being a right handed amateur tennis player into the most-feared, left-handed champion in the world.

Rafa: From Right to Left

NIKE BOOT ROOM

2008-08-15T12:01:00.000-07:00

If Fabio Cannavaro says ‘My boot is an extension of myself’, you know it’s worth dropping into the new BootRoom at London Oxford Street’s NikeTown to design personalised footwear to match every aspect of your game.

JAMES JARVIS NIKETOWN LONDON INSTALLATION

2008-08-15T11:35:00.000-07:00

If you visit Niketown London this week you will se the new installation done by James Jarvis featuring his signature works. Looks awesome. Via Creative Review, Hypebeast.

RADCLIFFE TO WEAR UNION JACK ZOOM MARATHONER

2008-08-15T11:28:00.001-07:00

British Marathoner Paula Radcliffe will take to the streets of Beijing in Sunday’s marathon in a specially customized Union Jack version of her Nike Zoom Marathoner running shoes.

NIKE TO RUN ADS FOR REST OF OLYMPICS

2008-08-15T11:10:00.000-07:00

Nike has secured waivers from the [IOC] to run ads featuring Olympic athletes during the duration of the Beijing Games. Though IOC regulations stipulate that athletes must not feature in brand activity during the Olympics, Nike has been granted dispensation to run the ads despite the fact that rival adidas is the official sponsor. Nike's first ad, which launched Thursday, is a viral campaign starring Britain heptathlete Kelly Sotherton.

Kelly Sotherton - Believe

MERCURIAL VAPOR SL HITS SHELVES

2008-08-13T14:41:00.000-07:00

Remember that damp night in Moscow? The first and only time this amazing Mercurial Vapor SL concept boot hit the turf? The ultimate concept boot has finally made it out of the lab and onto the shelves of NikeStore. And with only 2000 pairs up for sale in Europe, the only thing shifting quicker than the boxes off the shelf will be the lucky feet that finally get to wear them. The tills start ringing on 15th August.

NIKE LAUNCHES CAMPAIGN AROUND PAULA RADCLIFFE

2008-08-13T13:31:00.000-07:00

Nike has launched an ad campaign, via Wieden & Kennedy, London, in support of Great Britain marathoner Paula Radcliffe's bid to win Gold in Beijing. The effort, one of several includes print ads and a Web site, www.weruntogether.com. Visitors to the site can support Radcliffe by signing their name on one of the 22,850 steps it takes to cover" the 26.2-mile race.

KANYE WEST "CHAMPION"

2008-08-12T14:20:00.000-07:00

Decked out in Nike spikes and gear Kanye West's video for "Champion" has an olympic feel to it as he races in the United games. Peep the video.

THIS IS SPORTSWEAR VIDEO

2008-08-12T13:22:00.000-07:00

Showed some pics from the "This is Sportswear" event held in Toronto last thursday. Here is a quick video with more shots from the event.

NEW NIKE SPOTS

2008-08-12T09:51:00.000-07:00

In celebration of the enduring spirit of competition while overcoming adversity, Nike is debuting two inspirational commercials featuring world class track star Sanya Richards and the USA Softball Team.

Sanya Richards

We Have Softball

ASAFA POWELL'S ZOOM AEROFLY

2008-08-12T09:46:00.000-07:00

Nike’s deep focus on innovation for the Beijing includes work with one of the world’s fastest human beings – sprinter Asafa Powell. In his bid to reclaim dominance in the 100 meters, Powell today debuted the sleek and aerodynamically efficient Zoom Aerofly when he steps into the blocks in August.

NIKE SPORTSWEAR x NEW ERA

2008-08-11T14:13:00.000-07:00

Nike Sportswear recently teamed up with New Era to produce the AF1 inspired 59Fifty. Here dj Clark Kent introduces the masses to the fitted.

NIKE x NEW ERA AF-1 59Fifty Cap Release from Strictly Fitteds on Vimeo.

DARBOTZ NIKE FLYWIRE INSTALLATION

2008-08-11T14:06:00.000-07:00

Artiist Darbotz recently created an installation that incorporates Nike Flywire technology as inspiration. Using different materials Darbotz attempts to cature the technolgy through his medium.

NIKE AW77 LOOPWHEELER STUDIO SESSION

2008-08-11T14:03:00.000-07:00

Nike Sportswear collaborates with 290 Square Meters and Appletree Records to produce a musical track inspired by the new Nike’s AW 77 sweater made by Loopwheeler in Japan.

UNIV. OF WASHINGTON INKS 10-YR DEAL W/NIKE

2008-08-11T11:10:00.000-07:00

The Univ. of Washington and Nike have agreed to terms on a new 10-year extension, which runs through June 30, 2019. The deal has a combined minimum monetary and product value of nearly $35M, with additional incentives that could push the value to approximately $39M over the 10-year term.

NIKE HOUSE OF INNOVATION

2008-08-11T10:59:00.000-07:00

Media and visitors in Beijing this summer have the opportunity to experience Nike’s obsession with faster, lighter, stronger products first hand at Nike’s House of Innovation, located at Nike 706, in Beijing’s vibrant 798 art district.

FULL MARVIN GAYE USAB SPOT

2008-08-10T19:27:00.000-07:00

Here is the full 2:30 minute Nike USA Basketball spot featuring the legendary Marvin Gaye.

CBS GET UP ON THE AIR QUESTO LAUNCH

2008-08-10T19:20:00.000-07:00

Local Cbs affiliate covering the Questo launch at Ubiq. Must be a slow day.....

CLARK KENT'S OLYMPIC AF1's

2008-08-09T11:48:00.000-07:00

After great succes with the 112 pack DJ Clark Kent is back again with his “Beijing 2008 And The Winner Is…” AF1's that unfortunately will only be on the feet of the man himself.

AIR QUESTO VIDEO

2008-08-08T14:02:00.000-07:00

Here is the full Questlove video where he talks with the 76ers' Andre Iguodala about the design process of creating the Air Questo.

QUESTLOVE DESIGN from James Sharpe on Vimeo.

WHAT IS SPORTSWEAR? THIS IS SPORTSWEAR

2008-08-08T12:10:00.000-07:00

Nike gave North of Portland, and a hundred other close friends, a sneak preview of key styles from their Global 08/08/08 launch at Studio 76 in Toronto. Mixed in with kicks and gear was a seriously impressive Nike Sportswear Art Exhibit by Alist. The feel of the night: "Designed for Sport, Remixed for Life".

BEAUTIFUL LOSERS DUNKS

2008-08-06T14:00:00.000-07:00

To commemorate the film "Beautiful Losers", Nike’s Sportswear’s Jesse Levya has created a series of 22 Beautiful Losers Dunks emblazoned with iconic stills from the movie using the company’s new high-resolution digital printing process.

Beautiful Losers trailer

The Independents Show from beautifullosersfilm on Vimeo.

NIKE SECRET CAGE APPEARANCE

2008-08-05T14:17:00.001-07:00

A basketball frenzy swept through Shanghai as superstars, Kobe Bryant, LeBron James, Carmelo Anthony and Chris Paul attended the National Finals of the Nike Secret Cage basketball tournament in China.

USAB UNVEILS "UNITED WE RISE" KICKS

2008-08-05T14:09:00.000-07:00

Appearing in Shanghai in preparation for Beijing, USAB team members Kobe Bryant, LeBron James and Carmelo Anthony made an appearance to unveil shoes specially designed for the upcoming competition in Beijing. The special line of footwear, named “United We Rise,” was introduced to be worn during the medal round competition.

ALL RUSSIAN ATHLETIC FEDERATION UNIFORMS

2008-08-05T14:04:00.000-07:00

Nike unveiled the new uniforms for the All Russian Athletic Federation (ARAF), the lightest and fastest designs in the Federation’s celebrated history. The team will be wearing the uniform for the first time in Beijing.

UNITED WE RISE HYPERDUNK

2008-08-05T13:31:00.000-07:00

Here are some shots of the "United We Rise" hyperdunk whih was released at Nike's House of Hoops.

CROSSBAR: FREDDY ADU vs MICHAEL BRADLEY

2008-08-05T11:49:00.000-07:00

Watch as Freddy and Michael try to put it where they want it.

NEW NIKE USAB SPOT

2008-08-05T11:29:00.000-07:00

Nike is set to release a new TV spot via Wieden & Kennedy, Portland, that highlights the U.S. Olympic men’s basketball team’s commitment to winning a gold medal. The ad is set to the score of Marvin Gaye’s rendition of “The Star Spangled Banner” from the ’83NBA All-Star Game. A two-and-a-half-minute version of the spot will debut tonight following the final installment of ESPN2's “Road To Redemption". A 30- and 60-second version of the ad will begin airing nationally on Friday.

Here is the spot followed by some clips from USAB players

NIKE TEAM USAB "MARVIN GAYE" SPOT from James Sharpe on Vimeo.

BLOOD SWEAT AND TEARS

2008-08-04T14:06:00.000-07:00

If you ever thought the life of a pro was easy, prepare yourself for the true tales of Blood Sweat and Tears. It’s what footballers are made of. With their countries about to compete at this summer’s games, Sergio Aguero, Ji Sung Park, Clint Dempsey, Lucas Neill, Ryan Babel, Sho Ito – along with Mexico’s Giovani dos Santos – dish it on the challenges they overcame to make it to the top of the tree.

7 other Blood Sweat and Tears videos from campaign

NIKETOWN CHICAGO HOSTS FC BARCELONA

2008-08-04T14:01:00.000-07:00

On Friday afternoon, the historic club FC Barcelona visited NIKETOWN Chicago and were greeted by a sea of fans in red and blue. Hours before the squad arrived, Barca fans packed themselves into the main floor around the stage. The energy in the room was fantastic – football fans were eagerly waiting to see some of today’s biggest stars, while passionately chanting, “Barca, Barca, Barca!”

ZOOM AEROFLY LX

2008-08-04T11:56:00.000-07:00

Designed specifically for Liu Xiang, the Zoom Aerofly LX is a revolutionary spike utilizing the innovative Flywire Technology in combination with a special synthetic leather in order to provide Liu Xiang with a featherlight shoe that provides maximum support.

ARSENAL "BECOME LEGENDS"

2008-08-01T10:52:00.001-07:00

Nike is promoting the release of the new away jersey for Arsenal by launching a series of viral video clips of the London club's last-gasp 1989 title-clinching 2-0 win over Liverpool. The online marketing campaign, titled "Become Legends," features a series of six video clips of footage from the match intercut with interviews with current Arsenal stars icluding Paul Merson, Michael Thomas and Alan Smith.

SCOTT'S QUEST TO BE "MOST WANTED"

2008-07-30T15:01:00.001-07:00

Scott Gillman is a die-hard Man Utd supporter and self-confessed Cristiano Ronaldo superfan. So when he heard Sir Alex's call to arms, he signed up to a Most Wanted trial in a heartbeat.

TODD'S HYPERDUNK TESTIMONIAL

2008-07-30T14:57:00.000-07:00

Todd's testimonial from the Hyperdunk Recovery Center. Call 1-877-DUNKD-ON

NIKE ALLOWS SWIMMERS TO WEAR SPEEDO LZR SUIT

2008-07-30T14:18:00.000-07:00

Nike has agreed to allow its endorsers to wear the Speedo LZR Racer suit for Beijing Games competition. Endorsers such as U.S. swimmers Aaron Piersol and Brendan Hansen received a letter saying that wearing the LZR suit would not be seen as a compromise to their contract. Nike would still benefit from potential wins by Piersol and Hansen because the two will still wear their Nike cap and goggles.

NIKE DROP JOEY BARTON

2008-07-30T14:15:00.000-07:00

Nike has ended its sponsorship deal with English Premier League club Newcastle United MF Joey Barton, who recently completed a jail term for assault, Nike made the decision to sever ties with Barton, whose two-year contract with the company was believed to have been worth [US$75,159] a year, when he was imprisoned for assault in May. Barton recently served 74 days of a six-month jail sentence after a December '07 fight in which Barton punched one man 20 times and left a teenage boy with broken teeth.

LEBRON ZOOM SOLDIER II CAMO GIVEAWAY

2008-07-29T15:56:00.000-07:00

In preparation for the olympics Nike is giving away some camo colorway Lebron Zoom Soldier II's. Check out Nike basketball for more info.

?UESTLOVE AF1 GOLD TOE

2008-07-29T15:48:00.001-07:00

Sure you have seen the ?uestlove AF1 as part of the Nike 1World collection but here are the rare gold toe version that are rumored in the 300's. Head ober to Ubiq and see how you may have the chance to get your hands on one of these.

Ubiq will drop the ?uestlove's on August 5th with the man himself on hand.

UNITED WE RISE LEBRON VI

2008-07-29T15:18:00.000-07:00

At the USA practice in Macau on Monday Lebron James was wearing his United We Rise Lebron VI's. The King himself confirmed the new shoe. Here are some pics.

FIRST UP W/ASAFA POWELL

2008-07-28T12:23:00.000-07:00

I'm pretty sure one of the major events people are looking forward to at the Beijing games will be the 100m showdown between 3 of the fastest man in the world. We caught with one of them as Asafa Powell discusses a world record as well as stiff competiton in fellow Jamaican sprinter Usain Bolt.

First Up w/Asafa Powell

LEBRON ON COVER OF TIME MAGAZINE

2008-07-25T10:07:00.001-07:00

Even though he may not play against Canada tonight, Lebron James has certainly been taking this opprotunity to get the point across to anyone that USAB will redeem themselves this year in Beijing. King James is on the cover of Time where he discusses the upcoming games and his "guarantee of gold." Read about it here.

If you are too lazy to read the interview here is a video of the King taking TIME.

KOBE "STRINGS" HYPERDUNK PROMO

2008-07-24T14:29:00.001-07:00

Here is a new Hyperdunk promo called "Strings" that features Kobe.

IT'S TIME TO MAKE A BANG!

2008-07-24T14:11:00.001-07:00

Introducing the Junkie XL remix of the Eagles of Death Metal single "Don't Speak." It's got all the ingredients to get you motivated for Bootcamp. Download. Listen. Get pumped. Get to work!

?UESTLOVE X ANDRE IGUODALA

2008-07-24T14:03:00.000-07:00

After seeing the newest contribution to the 1World series from ?uestlove, you can now see a trailer on the new Nike Sportswear site that features The Roots drummer alongside 76ers forward Andre Iguodala.

ASAFA POWELL UNVEILS "ZOOM AEROFLY"

2008-07-24T10:02:00.000-07:00

Thanks to Nike innovation, track spikes with Flywire are now under 100g, a weight never before achieved, without compromising on durability or integrity and support. When Asafa Powell saw his long distance track and field brethren wearing the new sub-100g Zoom Victory Track Spike, he asked Nike designers if they could make a version for power sprinters. Here they are, the Nike Zoom Aerofly.

1WORLD "?UESTLOVE" AF1

2008-07-23T12:44:00.000-07:00

The next Air Force 1 that’s part of the larger 1World Air Force 1 Influencer Pack will be a Nike and ?uestlove (The Roots) collaboration. The shoe consists of a mixture of Maroon/Deep Red and Green in addition to the use of Elephant Print.

LANCE INVITES WORLD TO AUSTIN FOR HUMAN RACE

2008-07-22T12:59:00.000-07:00

In Austin, TX, Ben Harper & The Innocent Criminals will perform at the post-race concert. Runners will take to the streets passing the city’s most famous landmarks during the 10K route before ending in front of the Texas State Capitol building where Congress Avenue meets 11th street. Tell em about it Lance.

LANCE ARMSTRONG INVITE YOU TO AUSTIN FOR HUMAN RACE from James Sharpe on Vimeo.

NIKE LAUNCHES LITHUANIAN UNIFORMS

2008-07-22T12:55:00.000-07:00

Just weeks away from Beijing 2008, Nike and the Lithuanian Basketball Federation (LBF) revealed the new official uniform of the Lithuanian Men’s National Basketball Team during their friendly games in Europe. The Nike uniforms feature a slimmer, more aerodynamic silhouette and a weight that is lighter than its predecessor. Nike Aerographics technology creates breathability in zoned areas where athletes sweat most. Contrasting with the new look of the jersey, the shorts are still loose for added mobility.

Team Lithuania Hyperdunk

6TH SENSE: JUST DO IT - A MIXTAPE ODE TO NIKE

2008-07-21T19:01:00.000-07:00

Mick Boogie & Notherground Music presents: 6th Sense - Just Do It: A Mixtape Ode To Nike. The mixtape has exclusive songs and freestyles dedicated to the fresh kicks from Nike.

NTV: 6th Sense & Mick Boogie Nike 7On Football The Fix

NIKE FOOTBALL "PROVING GROUND"

2008-07-21T14:51:00.000-07:00

New Nike Football campaign called "Proving Ground" featuring LT, Champ Bailey, Shawne Merriman and Larry Fitzgerald

NIKE 7ON HIGH SCHOOL FOOTBALL

2008-07-21T14:34:00.000-07:00

On July 17th the Nike 7On High School Football Tournament took place at the Nike World Headquarters in Beaverton. Here are some pics with some familiar faces.

WILDWOOD 90 FREE TRAILS

2008-07-21T13:00:00.001-07:00

Here is the Nike Wildwood 90 Free Trails, which come as part of a pack of sneaker that all use a new metallic snake skin on the upper.

AIR MAX 1 PREMIUM MEDAL PACK

2008-07-21T12:55:00.000-07:00

With the upcoming Beijing Olympic Games starting soon, Nike has released Air Max 1 Medal Pack in commemoration of this special event. Each shoe was made to represent the medals awarded to first, second, and third place winners of the games.

NIKELAB: SPIDER PROMO

2008-07-17T17:48:00.000-07:00

Cool Nikelab promo called "Spider". Looks like a flywire web.

NIKELAB - SPIDER from James Sharpe on Vimeo.

NIKE SPORTSWEAR GLOBAL INFLUENCERS

2008-07-17T14:37:00.000-07:00

Day by day the new Nike Sportswear site has been dropping some gems in anticipation for the launch on 08.08.08. Here is a cool feature with some global influencers at the global Nike Sportswear launch in May.

GILBERT MONTOYA - THE MAN BEHIND THE 10-POUND HELMET CAM

2008-07-17T11:35:00.000-07:00

Certainly the best commercial of the year goes to the "Take it to the next level" (which won the 2008 Golden Lion award at Cannes) spot featuring numerous Nike players and direction from Guy Ritchie. Well here is an interview with the other guy you should know about. Gilbert Montoya the man behind the 10 pound helmet cam and explains what it was like to be on the pitch everyday with all these incredible players. Read the full interview at TheOriginalWinger.

NEW "JUST DO IT" BEIJING CAMPAIGN

2008-07-17T10:44:00.000-07:00

On the twentieth anniversary of the launch of ‘Just Do It’, Nike today kicks off its global advertising campaign for Beijing, with a new emotionally charged 60-second commercial, “Courage.” The high-energy ad features 31 different Nike athletes from over a dozen different countries, including USA, Russia, Portugal, Switzerland, Afghanistan and South Africa. Some recognizable athlete faces from the past and present are featured and include: Michael Jordan, Cristiano Ronaldo, Roger Federer, Maria Sharapova, Liu Xiang, Michael Johnson, Steve Prefontaine, LeBron James, John McEnroe, Wayne Rooney, Joan Benoit and Kobe Bryant. The ad also includes amazing athlete stories such as seven-time Tour de France champion Lance Armstrong and closes with South African sprinter Oscar Pistorius.

"Just Do It" Courage spot

TERRY'S HYPERDUNK TESTIMONIAL

2008-07-16T14:53:00.000-07:00

Here is a new testimonial from the Hyperdunk Recovery Center.

ASTON VILLA NIKE KIT LAUNCH

2008-07-16T14:49:00.000-07:00

A week ago we showed you some pics of the new Aston Villa Nike kit. Here is a local news report on the kit launch.

STAAL FAMILY WEEKEND

2008-07-16T14:45:00.000-07:00

Nike Bauer Hockey spent a few days with the Staal Family up in Thunder Bay getting their thoughts on life and hockey. Check out all they have to say on the game of hockey plus a little bit of golf too.

KOBE MVP BIG NIKE

2008-07-16T14:11:00.001-07:00

Thanks to Sole Collector we get to see the latest of Kobe's MVP season additions. The MVP Big Nike is said to be less than 100 pairs and will be given to a select "MVP list".

BRAND JORDAN CELEBRATES DEREK JETER

2008-07-15T11:15:00.000-07:00

Last night Jordan Brand along with New York socialites and celebrities from the world of sports, music, entertainment and fashion, came out in force to pay respect to one of professional baseball’s greatest shortstops, Derek Jeter. The exclusive event acknowledged the illustrious 13-year career of one of Team Jordan’s first and finest superstars and also paid respect to one of America’s greatest baseball cities, New York.

RONALDINHO DOIS 10R NEW PICS

2008-07-14T14:17:00.001-07:00

Some mew pics of the Nike Ronaldinho Dois 10R.

CANADA BASKETBALL'S BIG 2 UP FRONT

2008-07-14T11:17:00.000-07:00

As Canada's mens basketball team gets ready to try and get one of those remaining 3 spots left for the olympics, a big part of the teams success will depend on the big guys up front. Here is a feature on 2 of them.

Joel Anthony

Samuel Dalembert

ZOOM KOBE IV PICS

2008-07-14T11:03:00.000-07:00

Here are some catalog pics of the new Zoom Kobe IV. The shoe is low top basketball sneaker which will be the first of its kind for the Kobe line. The shoe includes flywire,lunar foam, and zoom Air.

THE MANCHESTER THREE

2008-07-14T10:17:00.000-07:00

Blistering pace. No-look passing. Sledgehammer shooting. Imagine defending for ninety minutes against one of the best strikers on earth. Now multiply that by three. Welcome to the world of the defenders tasked with keeping Manchester United's striking trio of Wayne Rooney, Cristiano Ronaldo and Carlos Tevez at bay. And if you thought a strikeforce made up of Portugese, Argentinian and British players would be hampered by communication problems, think again. The threesome's telepathic link up play produced well over seventy goals last season. As Wayne Rooney explains, their different cultural backgrounds mean nothing on the pitch. When it comes to football, all three players speak exactly the same language.

NIKE SIGNS WALTER DIX TO ENDORSEMENT DEAL

2008-07-14T10:08:00.000-07:00

U.S. Olympic sprinter Walter Dix, who won the 200-meter race at the U.S. Olympic Track & Field Trials, has signed an endorsement deal with Nike. Dix and Nike agreed to a record-breaking multimillion-dollar contract through December 2012, which makes Dix the highest-paid endorsed track athlete to come out of college.

KANYE WEST NIKE+ HUMAN RACE

2008-07-13T10:19:00.000-07:00

Ye invites you all to participate in the Nike+ Human Race on August 31.

KANYE WEST NIKE HUMAN RACE from James Sharpe on Vimeo.

JUST BLAZE TEAM USA ANTHEM

2008-07-12T16:40:00.000-07:00

Just Blaze put together this instrumental for a contest Nike is running to create an anthem for the the 2008 Beijing Olympics US Men’s Basketball team. The instrumental is here.

112 PACK RETAIL HIT

2008-07-11T12:51:00.000-07:00

Hitting retail this saturday is the previously mentioned DJ Clark Kent "112 Pack". The pack consists of the Air Max 1, Air Force 1 and the Air Trainer 1.

RONALDINHO DOIS

2008-07-10T15:32:00.000-07:00

The Tiempo Ronaldinho DOIS (DOIS means two in Portuguese) will be Ronaldinho’s next signature football boot, to replace its popular predecessor the Tiempo Ronaldinho.

Ronaldinho was recently promoting the shoe at the Han river in Seoul, South Korea as part of a Northeast Asian tour aimed at promoting Nike's new football shoes.

HYPERDUNK 2015

2008-07-10T15:12:00.000-07:00

The Hyperdunk, designed by Nike creative director Eric Avar, is one of the lightest and most innovative basketball footwear products Nike has ever produced. As part of the launch, Nike will introduce limited colorways leading up to the retail debut of the Hyperdunk. One of those limited products is the Hyperdunk 2015. The Hyperdunk 2015 will continue this tribute to the original concept shoe by borrowing some of the iconic coloring that made the shoes so striking. The upper of the Hyperdunk 2015 features the same matte grey and white colors that appeared on the original. It also features the grey and teal speckled midsole that jumped off Marty McFly’s original footwear, as well as glow in the dark panels that give the shoe a futuristic feel. Consumers will be able to find the Hyperdunk 2015 at Nike House of Hoops (in NYC) as well as Niketown and other select Nike retailers.

NIKELAB RELAUNCHED

2008-07-10T11:18:00.001-07:00

Nikelab has relaunched with the Beijing games coming up. The revamped site features 26 olympic sports and ever evolving technologies with features on innovations like flywire and the designers who apply these technologies to the playing field.

KOBE MVP PORTRAIT

2008-07-10T10:10:00.000-07:00

The Upper Deck Company helps celebrate Kobe Bryant's NBA MVP season with this oversized portrait by street artist Shepard Fairey which currently adorns an outside wall of the Henry Fonda Theatre in Hollywood.

HYPERDUNK PRINT CAMPAIGN

2008-07-09T17:15:00.000-07:00

The new ad campaign for the Hyperdunk is subtle like cashews. The posterization promotes the shoe Olympic basketball players will be wearing in Beijing next month and recalls Vince Carter’s infamous dunk at the 2000 Games in Sydney, when the 6’6” USA guard leapt over France’s 7’2” center Freddie "Got Fingered" Weis.

RYAN BABEL "FROM STREET TO STADIUM"

2008-07-09T16:29:00.000-07:00

When Ryan Babel first picked up a football and trod the streets of Amsterdam as a seven-year-old kid, he knew exactly where he was heading. Ten years later, the skills he perfected on the urban training ground took him all the way to a first team debut in the Dutch Eredivisie – and paved the way for a multi-million pound transfer to the English Premier League. Everyone starts on the street. See how Ryan aimed for the next level and took his game to the biggest stages in Europe.

NEW ASTON VILLA KITS

2008-07-09T14:50:00.000-07:00

Here are the new Nike Aston Villa kits that features the new Acorns sponsor logo. As with other Nike kits the shirts feature the new Nike v neck.

Aston Villa home kit

Aston Villa away kit

FIRST UP W/MICHAEL REDD

2008-07-09T14:27:00.000-07:00

Maybe not the household name when it comes to USA Basketball but Michael Redd has been there the last few years to know what the team needs to do in Beijing. Also comments on his newest teammate, Richard Jefferson.

FIRST UP W/SIMON WHITFIELD & GARY REED

2008-07-09T14:24:00.000-07:00

2 of Nike Canada's premier athletes, Simon Whitfield and Gary Reed, are ready for Beijing and are featured here in First Up.

First Up w/Simon Whitfield

First Up w/Gary Reed

AJ CP3 - 2K SPORTS EDITION

2008-07-09T10:26:00.000-07:00

Newest collab from the Jordan camp brings the 2K Sports makeup of Chris Paul's signature shoe the CP3. Paul was the cover athlete for NBA 2K8 and this shoe features the 2K Sports logo in place of the CP3 logo on the tongue. Via KicksOnFire.

NIKE SPORTSWEAR WEBSITE COUNTDOWN

2008-07-08T13:56:00.000-07:00

About 30 days away is the launch of the Nike Sportswear website. The site right now features a look at 2 never seen Dunks. The countdown is on.

AIR JORDAN 1 MAKES RETURN

2008-07-08T13:52:00.000-07:00

The sneaker that started it all is now back as part of another Countdown pack. The AJ1 (black and white) will return in September.

FIRST UP W/JASON KIDD & CHRIS PAUL

2008-07-08T12:37:00.000-07:00

At the recent USA Basketball launch in NYC we caught up with the "changing of the guards" as the veteran, Jason Kidd, and the new jack, Chris Paul, talked to us about their expectations at the Beijing games.

First Up w/Jason Kidd

First Up w/Chris Paul

NEXT SEASON

2008-07-07T10:23:00.000-07:00

Next season starts now. Take it to the next level.

WHAT INIESTA KNOWS

2008-07-07T10:13:00.000-07:00

There aren't a whole lot of players treading turf who know what it takes to get signed by Barcelona aged twelve, get a call-up to the Spanish national team at 22, and go on to win La Liga, Champions League and European medals before they hit 25. Andrés Iniesta is one.

FIRST UP W/CHRIS BOSH

2008-07-06T18:30:00.000-07:00

North of Portland caught up with some of the members of the USA Basketball in NYC and asked the guys about the road to redemption.

Chris Bosh

BRANDED - USA BASKETBALL

2008-07-06T18:27:00.000-07:00

As you saw here earlier this week Nike unveiled their new USA Basketball uniforms at an event in NYC. Here is the "Branded" feature on the event.

MAN UNITED 3RD KIT

2008-07-04T16:03:00.000-07:00

The 3rd kit for Man United has been released and is an all blue tribute piece to the Euro Cup winners in 1968.

2ND ROGER FEDERER NIKE SPOT

2008-07-04T11:17:00.000-07:00

Here is the 2nd spot for the new Nike Roger Federer campaign with "The Coach" giving his pupil a few pointers on how a racket really should be strung.

Untitled from First and last name on Vimeo.

STEVE NASH "THE SHOWDOWN" FILM

2008-07-04T10:57:00.000-07:00

When Steve Nash and a host of athletes came together for his "Showdown in Chinatown" in NYC last week 13th Witness chronicled the event in a short film entitled "The Showdown".

Steve Nash - The Showdown from 13thWitness™ on Vimeo.

CAPITAL "BA-DUNK-A-DUNK" TEE

2008-07-04T10:49:00.000-07:00

Check out Capital's new dunk inspired tee. The "Ba-Dunk-A-Dunks" shirt is available online and come in 2 colors.

"THE COMMITMENT" VIDEO

2008-07-04T10:35:00.000-07:00

Showed some pics from The Commitment USAB exhibition a few days ago, well here is a short video that shows some of the legacy inside the space.

UNDFTD X NIKE HYPERDUNK "MARTY McFLY" RELEASE

2008-07-03T14:16:00.000-07:00

With Kobe Bryant arriving in the classic DMC Delorean, the stage was set for the Undefeated Marty McFly inspired Hyperdunk release event. First 10 in line met Kobe and got an autographed pair of the kicks. Via Hypebeast.